Phishing

Phishing

Phishing is essentially an online con game and phishers are nothing more than tech-savvy con artists and identity thieves. They use SPAM, malicious Web sites, email messages and instant messages to trick people into divulging sensitive information, such as bank and credit card accounts.
How Do You Know
· Phishers, pretending to be legitimate companies, may use email to request personal information and direct recipients to respond through malicious web sites
· Phishers tend to use emotional language using scare tactics or urgent requests to entice recipients to respond
· The phish sites can look remarkably like legitimate sites because they tend to use the copyrighted images from legitimate sites
· Requests for confidential information via email or Instant Message tend to not be legitimate
· Fraudulent messages are often not personalized and may share similar properties like details in the header and footer

Vulnerabilities

Vulnerabilities are flaws in computer software that create weaknesses in the overall security of the computer or network. Vulnerabilities can also be created by improper computer or security configurations. Threats exploit the weaknesses of vulnerabilities resulting in potential damage to the computer or personal data.
How Do You Know
· Companies announce vulnerabilities as they are discovered and quickly work to fix the vulnerabilities with software and security “patches”
What To Do
· Keep software and security patches up to date
· Configure security settings for operating system, internet browser and security software
· Develop personal security policies for online behavior
· Install a proactive security solution like Norton Internet Security to block threats targeting vulnerabilities

Courtesy :- Symantec

How Spyware Attacks

spywareSpyware can be downloaded from Web sites, email messages, instant messages, and from direct file-sharing connections.Additionally, a user may unknowingly receive spyware by accepting an End User License Agreement from a software program.

How Do You Know You Need Anti spyware

Spyware frequently attempts to remain unnoticed, either by actively hiding or by simply not making its presence on a system known to the user

What To Do: Anti-spyware Protection

Use Antivirus to provide anti-spyware protection and proactively protect from other security risks Configure the firewall in Norton Internet Security to block unsolicited requests for outbound communication.Do not accept or open suspicious error dialog’s from within the browser.Spyware may come as part of a “free deal” offer – do not accept free deals.Always read carefully the End User License agreement at Install time and cancel if other “programs” are being installed as part of the desired program Keep software and security patches up to date.

How Do I Avoid Spyware?

Be selective about what you download to your computer.
Read licensing agreement.
Watch out for anti-spyware scams.
Beware of clickable ads.
Keep your Internet browser up to date Scan your computer often

Courtesy :- Symantec

5 Reasons Why Your Business Needs Marketing Automation

marketing

Marketing automation is a game changer when it comes to generating leads, conversions and revenue. Yet, only 5% of the businesses are currently using this tool (Source: VentureBeat). Many businesses are unsure whether marketing automation is for them and if it can indeed have huge impact on their business.

In this blog, we share with you 5 important reasons why you must consider marketing automation:

1. Connect the digital dots of customers and deliver a unified experience

The way we live, shop and search for information has rapidly changed over the years and use of multiple device is not an exception but a rule that governs the world today. This fundamental shift in customer behavior and the ever increasing expectation of ‘information on demand’ requires businesses to track customers across multiple channels, send highly choreographed cross-channel campaigns and create a consistent customer experience. Marketing automation does this best thereby bringing in uniformity in all your digital marketing efforts.

2. Personalize and stay relevant

The rule book of marketing demands you stay relentlessly relevant if you want to achieve success. It’s that one single differentiator between success and failure. Personalization maximizes relevance and drives responses and relationships. Using a tool like marketing automation, we can smartly get customer insights (right from demographics to customer behavior and interests) and send out highly targeted and personalized message to the right customer at the right time. 66% of marketers report that enhanced targeting and personalization are the top benefits of marketing automation. (Source: State of Marketing Automation 2014).

3. Improve ROI

In a country like India, where budgets are allocated purely on the basis of ROI, what businesses look out for is a system that will help generate revenue. And when it comes to generating revenues, no other tool gives the kind of returns like marketing automation. It gives real-time actionable metrics that provide key insights on business health and aids in better decision making. In fact, top companies indicate that their most compelling reason for implementing marketing automation is to increase revenue.

4. Meets your business goals

All businesses big and small need marketing automation. For a startup, the only essential thing is growth. Working on a shoestring budget where the sales rep doubles up as a marketer as well, startups need marketing automation so they have the technical advantage to grow quality list, create awareness and promote the products. There are many affordable marketing automation tools that startups, small and medium businesses can use for their marketing needs. For large companies, marketing automation provides a wealth of insights into the big data and simplifies the lead process.

5. Reduce the Long sales cycle and improve lead management

The average sales cycle has increased 22% over the past 5 years (Source: Sirius Decisions) and buyers now take time to educate themselves so as to make informed decisions. The lengthening sales cycle is a growing concern that businesses today face as it not just drains time and resources, it also results in lead loss along the way. But with marketing automation, you can structure your lead process flow and nurture leads basis behavioral triggers and shorten the sales cycle.

If you have been thinking about Marketing automation and are not sure where to start, feel free to connect with us at product@netcore.co.in to learn how our marketing automation tool Smartech can help your business.

Courtesy :netcore

Malware Information

How They Attack

Malware is a category of malicious code that includes viruses, worms, and Trojan horses.
Destructive malware will utilize popular communication tools to spread, including worms sent through email and instant messages, Trojan horses dropped from web sites, and virus-infected files downloaded from peer-to-peer connections. Malware will also seek to exploit existing vulnerabilities on systems making their entry quiet and easy.

How Do You Know

Malware works to remain unnoticed, either by actively hiding or by simply not making its presence on a system known to the user

What To Do

Only open email or IM attachments that come from a trusted source and that are expected
Have email attachments scanned by Norton Internet Security prior to opening
Delete all unwanted messages without opening
Do not click on Web links sent by someone you do not know
If a person on your Buddy list is sending strange messages, files, or web site links, terminate your IM session

  • Scan all files with an Internet Security solution before transferring them to your system
  • Only transfer files from a well known source
  • Use Norton Internet Security to block all unsolicited outbound communication
  • Keep security patches up to date

Courtesy :- Symantec

Enhanced commenting, charts, and font functionality in the Google Docs and Sheets apps for Android

Enhanced commenting, charts, and font functionality in the Google Docs and Sheets apps for Android

Commenting is crucial to collaboration among your employees. This launch makes it easier for them to work together—even from their mobile devices. In the latest version of the Google Sheets app for Android, users can now add new and reply to existing comments. In the newest Google Docs app for Android, they can now see comments and suggestions in Print Layout view—and then resolve, close, accept, or reject those comments and suggestions—making it simpler to move between their desktop and mobile devices.

android-screenshot-20150928-151019

 

This launch also helps users better create and edit charts in the Sheets app for Android. For instance, if a user a selects a single cell and inserts a chart, we’ll automatically expand that data selection to include the immediately surrounding cells. This will make it easier for users to create robust charts with relevant information. In addition, when an employee creates a new chart, they’ll now see three recommended chart types, which we’ll suggest based on the data they’ve selected.

 

exp1-recom               aggregated-charts
As a bonus, when your employees download the latest version of the Sheets app for Android, they’ll be able to view the more than 400 new fonts added to Sheets on the web earlier this week.

For more information on these new features, check out the Help Center articles below.

Launch Details
Release track:
Launching to both Rapid release and Scheduled release

Rollout pace:
Gradual rollout (potentially longer than 3 days for feature visibility)

Impact:
All end users

Action:
Change management suggested/FYI

Courtesy by google.com

Smarter sorting in Google Drive ‘Recent’ view on the web

Smarter sorting in Google Drive ‘Recent’ view on the web

Google Drive lets people organize and access their content in a single, secure location. To make it easier for people to find and interact with that content on the web, today’s launch introduces a smarter sorting experience for the ‘Recent’ view in Drive.

Google drive

The new sorting experience removes the existing sorting dropdown options (‘Last modified,’ ‘Last modified by me,’ and ‘Last opened by me’) and replaces them with a dynamically-generated view based on the actions of the person using Drive. Items will continue to be segmented into time-based sections (‘Today,’ ‘Earlier this week,’ etc), and will now indicate whether each item was opened, modified, or uploaded by the user directly in the UI. The smarter sorting ensures that items acted upon by the user are more likely to be shown than items acted upon by other collaborators.

Launch Details
Release track:
Launching to Rapid release, with Scheduled release coming in two weeks

Rollout pace:
Full rollout (1-3 days for feature visibility)

Impact:
All end users

Action:
Change management suggested/FYI

Courtesy by google.com

 

 

 

Restore deleted events in Google Calendar web

Restore deleted events in Google Calendar web

Ever deleted a calendar event by mistake and wanted to get it back – just like you can in Gmail and Drive? Now you can: today we’re adding Trash functionality to Google Calendar on the web, providing an easy way for users to view, permanently delete, or restore individual and recurring deleted calendar events. Trash puts calendar users in control by letting them quickly reverse any event mishaps, and limits escalations to Google Apps admins.

google calender -comprompt

Trash is accessible from the calendar’s dropdown menu in the “My calendars” section as well as from Calendar Settings. This functionality is available for both primary calendars and secondary calendars for which people have edit rights.

Admins can track events restored or removed from Trash within their domain using Calendar Audit logs in the Admin console.

Note: The first time a user deletes an event from a shared calendar after the launch, a one-time email notification will be sent to them from Google Calendar, explaining the Trash options and details around sharing settings.

Launch Details
Release track:
Launching to both Rapid release and Scheduled release

Rollout pace:
Full rollout (1-3 days for feature visibility)

Impact:
All end users

Action:
Change management suggested/FYI

 

Courtesy www.google.com

Dedicated Server Bonanza!

Dedicated Server Bonanza!

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  • Hosting
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HOSTING

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Dedicated Server Bonanza!

*Offer valid from 11th November, 2015 to 30th November, 2015.

 

DOMAINS

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Make the most of these TLDs right away.

Google Apps Migration for Microsoft Exchange®

Updated version of Google Apps Migration for Microsoft Exchange®

An updated version of Google Apps Migration for Microsoft Exchange® (GAMME) is now available:

What’s New

  • Service Accounts and OAuth 2.0 tokens are now used for data migration authorization. This replaces the deprecated OAuth 1.0 protocol.
  • GAMME now uses the Gmail API for mail migration and label creation, replacing the Email Migration API v2 and Email Settings API, respectively.
  • Reserved labels are now prefixed with an underscore to ensure proper nesting in the Gmail web interface. For example, a folder named “Inbox/Receipts” is migrated as “_Inbox/Receipts.”
  • If the migration user list includes a user that doesn’t exist or there’s an authorization issue, GAMME now detects the problem in all cases and doesn’t try to migrate that user. Previously, GAMME would try each message individually and the failure would take a longer time.
  • Minor UI and logging improvements.


What’s Fixed

  • Multiple labels with names more than 225 characters long could cause a crash.
  • Messages in subfolders of Deleted Items were not being correctly marked as Trash in Gmail.
  • Messages migrated from Exchange Public Folders to Google Groups show sender as “unknown@googlegroups.com.”
  • GAMME would crash if any command line flag or setting content included “%s.”
  • GAMME would fail to migrate the sender SMTP address in some rare cases.
  • IMAP commands and responses in the logs were sometimes truncated.


Launch Details
Release track:
Launching to both Rapid release and Scheduled release

Rollout pace:
Full rollout (1-3 days for feature visibility)

Impact:
Admins only

Action:
Admin action suggested/FYI

Reference by www.google.com

 

Sharing on the go with Google Drive

Sharing on the go with Google Drive

Following the recent addition of the ability to request access to Google Drive files on Android, today we’re making sharing on the go even easier with several new features in the Drive apps for Android and iOS.

Sharing notifications (Android and iOS)

People using the Drive app can now choose to receive mobile notifications when someone shares a Drive item with them, allowing them to open the file or folder by simply tapping on the notification. If a file/folder owner has notifications turned on and someone requests access to their content, the owner will be notified of the request instantly on their mobile device so they can quickly grant access.

Comprompt- Google Drive-Andriod phones

 

People will be informed of this new feature the first time they use the updated versions of the Drive app, and can choose to turn it on or off in Settings.

Consistent sharing experience across platforms (iOS)
We’re implementing a more consistent sharing experience in Drive (and the Docs editor apps too!) across platforms, including the ability for people using the Drive iOS app to add custom messages to recipients directly from the app when sharing a file.

Seamless sharing to people without a Google account (Android)
Until now, a Google Account was needed to view shared files on an Android device. Now, people can do this without a Google Account just like they can on the web.
Launch Details
Release track:
Launched to both Rapid release and Scheduled release

Rollout pace:
Gradual rollout (potentially longer than 3 days for feature visibility)

Impact:
All end users

Reference by www.google.com