Search Engine Marketing:

Search engine marketing is the process of driving traffic to your website using online advertising. In other words, you pay Google for Google AdWords, ideally, your content runs more awareness and traffic than before. Today, due to the saturation of the market, the cost of AdWords and paid campaigns has increased significantly, thus leading to the next phase of SEM, advertisements were paid on social media platforms. Search engine marketing (SEM) is related to SEO in that they deal with digital marketing outreach on search engines like Google and Bing. You must have heard about Pay Per Click or PPC. However, SEO typically refers to internal, organic website optimization while search engine marketing is commonly known as advertising via a paid media budget.

While SEO will help your website increase traffic through natural algorithms, SEM earns traffic through the buying process on search engines. In the image on the left, you will see a search engine results page, which is the result of typing the keywords “digital marketing” in Google.

Pay per Click:

Pay per click is the paid search strategy. The various search engine has developed to assist you in marketing your product and services. When people search for any particular word or phrases that you are offering then your site will appear at the sponsored link, if you click that link then the owner of the site has to pay for that click and through which his site will get top placement in search engine. This is the fastest, highest and most controllable marketing strategy.

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