Every website owner should prioritize security and an SSL certificate is the first line of defence for your customers’ website. It helps build a sense of trust and confidence among your customers. SSL keeps internet connections secure and prevents criminals from reading or modifying information transferred between two systems.
Top 5 benefits of of SSL Certificate
SSL Protects Customer Data
In this highly-competitive market, customer data (ID’s, Password, Credit Card, Debit Card details, etc.) is like a diamond for the organization. Hence the organization can’t compromise in term of customer data security. SSL Certificate secures the data which is in transit between server and browser. In simple words, it keeps the information private and secure. SSL helps in protecting the data from hackers and skimmers by turning them into the undecipherable format.
Protects from Google Warning
Google with its consent updates has made good with its promise of making the internet a safer place by naming and shaming unencrypted sites (HTTP sites). As on October 17, 2018, Google released Chrome 70, and with it, they have increased their security warnings for sites that are not fully HTTPS secure.
SSL Boost Website SEO Rankings
As we know Google is contently making algorithm updates, in 2014 Google announced HTTPS as Ranking Signal. Deploying an SSL Certificate on to your website will make your site secure and browsers will show trust indicator (Pad Lock) in the address bar.
Such a trust indicator will increase your website traffic and indeed increase your SEO ranking.
Also, Brain Dean in his article mentioned how HTTPS is correlated to the Google Ranking.
Below is the graph for the reference, which indicates the ranking of the website who has HTTPS enable (Having SSL certificate).
SSL Increase Customer Trust & Revenue
SSL Certificate provides your website with a Trust indicator known as “Padlock”. This padlock indicates that the website is secure because of SSL encryption. SSL encryption acts as a visual indicator for the consumers to believe in the authenticity/security of the website and share their information on it. This result in increased customer trust.
SSL Protects from Phishing and other Attacks
Nowadays as the user base of using the internet is increasing, thus there is an increase in the attacks such as Phishing, MITM attacks, etc. Securing the website from such attacks is must for various reasons. A simple way is to have an SSL Certificate on the website.
Since phishing involves cloning a website or a webpage, it is almost impossible to have an SSL certified cloned website. This is an added advantage of getting an SSL certificate.
EV SSL Certificate is the best certificate for securing the website from such kind of attacks.